Infographic of the Week
Inbound vs. Outbound Marketing.
I’ve been saying it for years: Outbound Marketing is going the way of the dinosaurs. Print, tv, television, and billboards are examples of outbound marketing. Know what else is? Cold calling…and who likes that?
Inbound marketing is what we do at WardenCliff, and why you should want it is because it is what your customers and potential customers want. Blogs, social media, and other forms of new media are interactive forms of marketing that engage your customer instead of just hammering them over the head with the same static message.
So the next time you feel buyer’s remorse over signing your business up for a more expensive, less responsive, less interactive, and out of date outbound marketing campaign, STOP.
Take a deep breathe, embrace change, and talk to WardenCliff about getting started with social media.
*Click here to see the full infographic. It’s pretty eye-opening.